CafeScreen

CafeScreen operates Australia’s largest Free WiFi media network through its network of CBD cafes in Sydney, Melbourne, Brisbane and Perth.

Fuelling the demand for Free WiFi in cafes is the explosive growth of Internet ready mobile devices with built in WiFi capability such as the Apple iPhone and iPad. Outside the home and office, cafes are one of the most likely locations for users to snack on online content. Further demand for fast, free, Internet access in CBD cafes is their growing role as an informal place of business and downtime destination for office workers.

CafeScreen recognised that Australian cafe patrons were being under serviced with regard to freely available wireless Internet access and incorporated Free WiFi provision into its café solution and media offering. We liken the provision of our free WiFi service to outdoor media groups providing street furniture and other core public infrastructure that is subsidised by advertising.

CafeScreen’s Free WiFi service engages with our time poor audience of CBD workers and makes their cafe dwell time more productive by assisting them in staying connected while out and about in the city.

CafeScreen’s Free WiFi network offers the unique opportunity to enhance your OOH campaign with online activation through guaranteed online exposure or traffic to nominated client site. CafeScreen Free WiFi is ideal addition to a campaign seeking:

• Database building
• Lead generation
• Delivery of branded content
• Demonstration of new site features
• Engagement with branded online game
• Promotion of iPhone/iPad applications (deliver traffic directly to iTunes store for immediate download)