Digital Signage / How it works
The A,B,C of CafeScreen Digital Signage
By offering limited advertising inventory and options for category exclusivity, marketers are provided with an uncluttered media environment for their brands that delivers premium placement for maximum cut through.
CafeScreen digital signage operates on a 3 minute play loop, alternating between 10 second content spots and 10, 15 or 30 second advertisements.
The high frequency 3 minute loop has been designed to leverage the longer linger times in venue, which equates to 5 plays in the average 15 minute visit or 20x plays per hour.
Content channels engage cafe patrons with a range of compelling content including cafe specific special announcements, News, Sport, Weather, Finance, Stars and Showbiz which are interchanged with seasonal content such as Wellbeing, Travel, Tour de France, Movies and more.
Advertisers are offered a variety of digital signage media placement options and play weights designed to suit any campaign style:
- Ad Spot
- Sponsored Content Channel
- Content Pull Through
- Specials Board
The CafeScreen digital signage platform is based on Internet technology which allows for simple and cost effective production of creative material through repurposing of online media assets. For more information on producing creative for CafeScreen Digital Signage please see our Production section.