CafeScreen operates Australia’s largest Digital Out-of-Home media network in cafes targeting elusive CBD based white collar workers during their beloved daily coffee ritual.
Coffee is the fuel of modern workers and CafeScreen has takes advantage of the natural linger time associated with the purchase and consumption of coffee to develop a compelling media platform for brands seeking hard to reach white collar workers.
For years Baristas have been cutting out comics, horoscopes and jokes from daily newspapers and pasting them onto the back of their coffee machine to entertain patrons while they patiently wait for their caffeine hit. CafeScreen propelled this practice into the digital age through the placement of digital signage updated with realtime news content and advertising to entertain patrons.
The CafeScreen Digital-Out-of-Home network consists of over 300+ CBD cafes in Sydney, Melbourne, Brisbane and Perth. Screens are strategically mounted in high visibility areas of the café to deliver an engaged audience to advertisers.